WG Branding TR Label
WG · AM 58 kHz label · anti-ORC retailer branding
TR Label with prominent retailer-specific branding printed on the face — store logo, address, security warning, or fraud-prevention messaging. Designed as an ORC (Organized Retail Crime) deterrent: stolen merchandise carrying a clearly-marked retailer label becomes much harder to resell on secondary markets, since the marking persists even after the label's EAS function is defeated. Same 58 kHz AM detection as the rest of the TR family.
- Technology
- 58 kHz acoustomagnetic
- Retailer logo, address, warning messaging
- Use case
- ORC deterrent / resale identification
- Deactivation
- Any 58 kHz AM deactivation pad
Available new through Retail Security Group Inc.
Overview
Custom-branded EAS label as an ORC deterrent layer.
Organized Retail Crime is increasingly a resale-market problem — coordinated theft of high-value SKUs that get fenced through online marketplaces. Standard EAS labels deter only at the exit; once a stolen product is out the door, there's nothing identifying it as stolen. Branding TR adds a second deterrent layer: a prominent printed mark with the retailer's logo, store address, or security warning that makes the merchandise visibly tied to a specific store. Resellers either avoid it or have to spend time removing the marking — both of which reduce the unit profitability of the theft. WG handles the print spec to the retailer's branding guidelines.
Features
- Thin adhesive label design — discreet protection on small or boxed merchandise
- Quick application for high-volume retail environments
- Cost-effective versus reusable hard tags
- 58 kHz acoustomagnetic — compatible with any AM EAS gate
- Reliable detection on metal/foil-containing products (AM advantage over RF labels)
- Optional custom printing for branding and security messaging
Specs
Technical snapshot
| Technology | 58 kHz acoustomagnetic (AM) |
|---|---|
| Application | Adhesive peel-and-stick to merchandise |
| Deactivation | WG Stealth Pad II, Fast Pad, or any 58 kHz AM deactivation pad |
| Performance on metal/foil | Reliable (AM advantage over RF labels) |
| Profile | Slightly raised relative to RF labels (per WG) |
| Custom printing | Optional — store logo, address, warning text |
Compatibility
Frequency-compatible with any 58 kHz AM EAS gate (Sensormatic-compatible by frequency). Deactivates on any 58 kHz AM deactivation pad — WG Stealth Pad II, WG Fast Pad, or any third-party AM deactivator. **Not RF.** WG does not publish 8.2 MHz RF label variants in the TR family.
Product codes: WG Branding TR Label (custom-printed; no standard SKU — ordered by print spec)